Web harmony idea is simple – always combine SEO and SEM for best results online. A number of different agencies offer both SEO and SEM solutions without necessarily combining them. One may only require SEM services but if the SEO and website structure are weak, the marketing campaigns will not be cost effective. With Google plays a major role in the online marketing sphere, creating search friendly websites must always be the primary goal. We always review every client’s website to determine what level of SEO and structural changes are required before recommending any SEM solutions. Here’s why our strategy works:
- With a strong foundation in SEO, pay per click (PPC) campaigns will achieve higher quality scores thus, reducing your cost per click (CPC).
- As we work on SEO, we ensure a proper website structure and call-to-action which subsequently guarantees a good user experience on the website.
- If users are able to navigate through your websites properly, the conversion rate goes up.
With over 10 years of combined experience, and working with a wide variety of clients, we have acquired the knowledge and resources to develop up to date marketing solutions. Today, the biggest challenge for any advertiser is how to bring different data sets on one platform to understand the results better. With multiple web marketing channels such as Search, Display, Email, Affiliates and Social Media, one needs to compare different key metrics to effectively produce high equality results. We have developed a deep understanding of how to effectively read and analyze essential metrics on various analytics tools to identify pros and cons. We believe this ability of ours sets us apart from others.
Website Content Analysis
HTML Code Refining
Meta Tags & Title Tags Implementation
Dynamic Page Optimization
Search Engine Submission
Re-Optimization / Maintenance & Monitoring