PAY-PER-CLICK (PPC)
In this competitive online market, it’s extremely important to strike a good balance between different marketing strategies to reach a wider audience.
Getting your website noticed in this cutthroat market is a challenge so at web harmony, we work hard to develop economical solutions that have instant impact on the market. As we try to understand the business objectives, we also strive to educate our clients about basic aspects of various marketing strategies so we can all work with absolute clarity. Our goal is to keep every client engaged while we work on achieving the desired results.
We offer expertise in the following areas:
Pay-per-click (PPC) advertising on Google, Yahoo and BING: This is perhaps the most common and effective form of online advertising. Our PPC consultancy and services include:
- Keyword Research
- PPC Campaign Set-up
- Text Ad Creation
- Account Management
- Google Analytics (data tracking) account set up
- Weekly Reports
Display Advertising: This form of advertising is an effective form of brand awareness. We work with various networks to place your ads on quality websites that help generate relevant traffic. Our Display Advertising consultancy and services include:
- Banner Design Development
- Ad Message Creation
- Ad Placement on Multiple Networks
- Performance Tracking
- A/B Testing
- Weekly Reports
What is PPC Advertising?
With search engines dominating the online advertising market, PPC ads are very essential to a successful marketing campaign. These ads appear on a search engine results page along with SEO results. With over 90% of the users not advancing to the third page of search results, PPC ads provide a great platform for advertisers to compete with high quality organic results on the initial few pages. As the name suggests, you only pay when someone clicks on your ad. You have the ability to set your maximum cost-per-click (CPC).
With hundreds of advertisers promoting their Brands & Services along with search engines’ refined ranking algorithms, PPC advertising has become more complex than ever before. Gone are the days when you could set your CPC high enough to achieve top rankings. Money alone doesn’t guarantee high rankings anymore. There are various factors such as CPC, Keyword Quality Scores, Keyword Relevance & Grouping, Text Ad Composition, Content Optimization and Landing Page Quality that determines how effective and economical your PPC campaign will be.
Our team at Web Harmony in the past has handled extremely large PPC campaigns for various clients from different industries. Our focus is always to first get the basics right before entering the bid auction system. Putting up a PPC campaign is easy, but the challenge is mainly in optimizing and managing it on a daily basis. We have the tools and expertise deliver high quality ad campaigns that not only generate quality leads for you, but also save you money by smart bidding and splitting budgets.
What is Display Advertising?
What is Display Advertising? This type of advertising is an opportunity based where users are showing your ads while they are surfing on the web. As users consume information on various portals, showing relevant ads based on their interest helps you bring in qualified leads. With the advent of behavioral targeting, publishers are able to show ads to specific users only based on their location and interests. This helps refine the targeting process. As an advertiser, you also have the option to select a method of payment that best suits you. You could either opt for Cost per impression (CPM) or Cost per action (CPA) or simply Cost per click (CPC).
Here are the examples of some commonly used ads:
Banner Ads: These are image based ads where you, as an advertiser, can convey any message in a very expressive manner. Combining images with text along with the ability to animate or add special effects creates a strong impact on a user’s mind. It can significantly improve your brand image.
Text Ads: Similar to PPC ads, these are simply text based ads. Some publishers may allow a small image along with the text, But your main call to action still remains the text only.
Make Social Media work for Your business!
With the rise of Social Media in the recent past, having a strong presence on channels such as Facebook, YouTube, Twitter and Linkedin add tremendous value to the brand name.
As people spend more and more time on social networks, you now have the ability to capture their attention which can easily spread like a wild fire if the product resonates with them. Social media channels not only spread awareness about your products/services, they also provide you with a perfect platform to receive real-time feedback from your customers.
Our Social Marketing process is customized for each customer in order to achieve high engaging levels.
As your customers speak about your products on social networks, you now have the ability to interact with them and put across your point of view simultaneously. Social media marketing also helps you in building a loyal customer base and your ability to reach a mass audience will define how good your social media strategy is.
Our partners for Social Media projects have delivered world class contest pages, apps, fan pages and social shopping carts to some of the biggest brands in the world.
Our Social Media consulting and services include:
– Business accounts set-up on Facebook, YouTube, Twitter and Linkedin
– Facebook Fan pages
– Facebook Apps
– Social Carts
– Mobile Websites
– Blog Set-up
– Content Writing
Are you ready to find out how we can help you succeed?
Our focus is solely on creating strategies that help our clients in the long run