In this competitive online market, it’s extremely important to strike a good balance between different marketing strategies to reach a wider audience.
Getting your website noticed in this cutthroat market is a challenge so at web harmony, we work hard to develop economical solutions that have instant impact in the market. As we try to understand the business objectives, we also strive to educate our clients about basic aspects of various marketing strategies so we can all work with absolute clarity. Our goal is to keep every client engaged while we work on achieving the desired results.
We offer expertise in the following areas:
Pay-per-click (PPC) advertising on Google, Yahoo and BING: This is perhaps the most common and effective form of online advertising. Our PPC consultancy and services include –
- Keyword Research
- PPC Campaign Set-up
- Text Ad Creation
- Account Management
- Google Analytics (data tracking) account set up
- Weekly Reports
Display Advertising: This form of advertising is an effective form of brand awareness. We work with various networks to place your ads on quality websites that help generate relevant traffic. Our Display Advertising consultancy and services include –
Banner Design Development
- Ad Message Creation
- Ad Placement on Multiple Networks
- Performance Tracking
- A/B Testing
- Weekly Reports
Ready to find out more?
Contact us now to know more about our PPC Services and the plans that we offer!
At Web Harmony, we have developed economical and customized solutions for our clients that have an instant impact in the market. As we initially try to understand the business objectives, we also strive to educate our clients about basic aspects of web development and marketing so we can all work with absolute clarity. As no two businesses have the same objective, we work hard to ensure our clients understand the importance of every recommendation we make. Our goal is to keep our clients engaged while we work on achieving the desired results.
What is PPC Advertising?
With search engines dominating the online advertising market, PPC ads are very essential to a successful marketing campaign. These ads appear on a search engine results page along with SEO results. With over 90% of the users not advancing to the third page of search results, PPC ads provide a great platform for advertisers to compete with high quality organic results on the initial few pages. As the name suggests, you only pay when someone clicks on your ad. You have the ability to set your maximum cost-per-click (CPC).
With hundreds of advertisers promoting their Brands & Services along with search engines’ refined ranking algorithms, PPC advertising has become more complex than ever before. Gone are the days when you could set your CPC high enough to achieve top rankings. Money alone doesn’t guarantee high rankings anymore. There are various factors such as CPC, Keyword Quality Scores, Keyword Relevance & Grouping, Text Ad Composition, Content Optimization and Landing Page Quality that determines how effective and economical your PPC campaign will be.
Our team at Web Harmony in the past has handled extremely large PPC campaigns for various clients from different industries. Our focus is always to first get the basics right before entering the bid auction system. Putting up a PPC campaign is easy but the challenge is mainly in optimizing and managing it on a daily basis. We have the tools and expertise deliver high quality ad campaigns that not only generate quality leads for you, but also save you money by smart bidding and splitting budgets.
What is Display Advertising?
What is Display Advertising? This type of advertising is an opportunity based where users are showing your ads while they are surfing on the web. As users consume information on various portals, showing relevant ads based on their interest helps you bring in qualified leads. With the advent of behavioral targeting, publishers are able to show ads to specific users only based on their location and interests. This helps refine the targeting process. As an advertiser, you also have the option to select a method of payment that best suits you. You could either opt for Cost per impression (CPM) or Cost per action (CPA) or simply Cost per click (CPC).
Here are the examples of some commonly used ads:
Banner Ads: These are image based ads where you, as an advertiser, can convey any message in a very expressive manner. Combining images with text along with the ability to animate or add special effects creates a strong impact on a user’s mind. It can significantly improve your brand image.
Some examples of this type of advertisement are:
Text Ads: Similar to PPC ads, these are simply text based ads. Some publishers may allow a small image along with the text but your main call to action still remains the text only.